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Target High Conversion SEO Rankings |
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One of the things I see come up over and over (and over) again when people are discussing various domains and developments is that websiteA.com does not rank for the keyword websiteA. This typically shows me that someone is not familiar with the targeted marketing that is possible with SEO, and specifically how important that targeting is now that local search is growing faster than ever and will continue to become more important with the growth of smartphones and location based services. |
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Popular Posts |
Foursquare.com and Why Local Business Should Pay Attention |
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I have been using Foursquare for sometime now and have recently started to see quite a few more people start to join the fast growing social/location based game/app/service. With most of my attention being focused on local search for local businesses and local online advertising on Missouri.me, apps like Foursquare pique my interest and I like to watch their evolution and the way people use them and they evolve. It is important to not necessarily watch how the early adopters use them since they tend to be power users and their day to day usage will be much different than the mass of users that come in later and are less techie. When I my wife using Foursquare everyday I start to see how people will really use the service and the power that small businesses will have if they use the service to help draw people into their doors. |
Small Business vs. Corporate Sales Approach |
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A little over a year ago I quit my what could only be described as a corporate sales job in the telecommunications and mobile space and entered the world of marketing and selling to local businesses in rural Missouri. In the beginning I was a little concerned about being able to translate the approaches that I had used in the past to generating new business and putting together proposals that were valuable for my customers. |
KTJJ and KREI Radio Working For LocalTek |
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I spend a lot of time explaining to people that they need to change the way they have been promoting their small business, typically this starts with choosing the right domain name and ends with a marketing model that pulls all the various advertising mediums together. As you can imagine there are times that we explain that certain media types are not as effective as others but we never tell any customer to spend all their money online. In most cases local businesses need to market in more than one place but we try to help them understand that it is much more effective to wrap all the promotional efforts together into a holistic marketing model. |
Want Free Small Business Promotion? |
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Spending time with local small business owners over the past couple years there is one theme that is constant no matter what type of business. How do I get the most bang for my buck? Most of the businesses want to find away to start working online and promoting awareness of their brand online but typically do not have the time or the ability to change their marketing spending on the fly as it is planned out in advance. |
Despicable Me – Great Movie with a Great Domain |
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As most of my readers are familiar with, we here at Localtek love to see great uses of a dotME domain name since we have launched our own site developments on them, such as Missouri.me. |
5 Free Social Media Tips For Local Businesses |
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Although this blog has been a lot quieter the past couple months I have been very active working with small businesses on everything from selecting the right domain name for their website to using social media to promote their business effectively. As much as we may be a for profit business we also truly feel it is our mission to help educate the local business owners who understand they need to move a portion of their marketing efforts online but either a) think the cost is to high or b) feel like it is to time consuming or technical. |
I’m Still Alive! |
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Just read some comments over at MorganLinton.com asking where I had been and what was going on with myself and where I had went too. I use to post once or twice a day and I think my last post was in April so I can understand why people would be asking. I have been [...] |
GeoDomain Expo Agenda Details Coming In |
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As the date nears for next weeks GeoDomain expo the agenda continues to firm up and it is looking to be a good one. If you have any interest in developing your Geo domains into money making properties this show should help you along the way. I look [...] |
Me.Me Acquired By Yahoo |
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Great news for marketing folks that understand the value of the .ME brand, as is being reported on a few other domain blogs such as TheDomains.com and ElliotsBlog.com Yahoo has acquired me.me from the .ME registry. Sedo brokered the transaction between the two entities. |
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